Ok, so I'm already giving away my age with my first blog posting... well, somewhat anyway. At least I didn't claim to be 29...again. I will admit that maybe I’m just a little behind the times on some of this modern technology stuff, BUT better late than never right? Running a company in today’s world requires one to keep up with technology. I joke about it, but it is critical to success today.
When I took over The Appalachian Milk Soap Company in February of 2008, there were no technology systems in place. Since that time, we have developed our own website to include a shopping cart, we’ve incorporated QuickBooks Financial and Merchant Services systems, we have a soapmaker program that helps us with our recipes and costs associated with production, we have analytical systems, we do electronic marketing on occasion, and now we have a blog. I’m also on Twitter by the way. Yes, I just had to see what all the buzz was about in regards to “tweeting” someone. You can find me on Twitter at MilkSoapLady. My partner Linda says that the next thing for us is Facebook so I guess I’ll have to burn some more brain cells trying to figure that one out too.
As far as texting goes, I don’t do it much. One reason is that I don’t really like punching in all those little letters. As mentioned before, I‘m forty-something now and the eyes seem to be one of the first things to go. Secondly, once my friends text me a few times and receive my brief and choppy responses, they don’t text me again very much. I guess they get the message - no pun intended. I’ve always been perplexed in watching my 18 year-old nephew walk around with a cell phone permanently affixed to his hand at all times, rarely looking up, and punching in text, after text, after text. I say to him, “Why don’t you just call them? It’s a lot easier than punching in all those letters.” The response to those two sentences will almost always receive a certain look from young people, as to say, “Ok Cavelady, thanks for the advice. Don’t you have a rock to hammer on or something?” On the other hand, I CAN see a good purpose for texting. For example; Maybe you're sitting in an important meeting or maybe in church, and someone really needs to contact you with critical or emergency-type information. Well then, texting is your answer. You can get all the important information you need without disturbing others or disrupting a meeting. But texting a conversation back and forth, over and over and over again…sorry, but I’ll pass on that and return to my cave to hammer on rocks.
Seriously though, the technology systems that we do use are fantastic, AND they are critical to our day-to-day operations now. Keep checking in with our website. It will continue to grow and expand over the months and years to come. If you have visited before, I’m sure you will already see new and recent additions. We have always taken great pride in our customer service and the relationship with have with our customer base. Please feel free to post comments and/or suggestions to this blog. We want to hear from you! Until next time…Cavelady signing off.
Posted in Company News & Events
By Susan M. Jack, President